SCALEPAD
Creative Director
February 2022 – Present
• Developed and executed brand architecture & strategy across 5 products through a period of rapid acquisition
• Successfully launched corporate website, which saw an 87% spike in organic search traffic both YoY and when compared to the pre-launch period
• Defined creative strategy through all marketing channels – digital, social, performance, event, and product marketing
• Built corporate brand portal to include visual guidelines, voice and tone, personality, corporate values, writing style & inclusive language, and ESG
• Established and refined creative sprint process for managing workflow resulting in increased production efficiency
• Grew creative team with high-performing hires and set paths for individual growth
• Mentored and directed multi-disciplinary creative team
• Supported as brand ambassador for UX/product development & success teams
• Presented strategy upward to C-suite executives

LASSO CRM
Art Director
September 2016 – February 2022
• Mapped, designed and launched corporate website which increasing organic traffic and reducing bounce rate by 30% YoY
• Built and managed email template library for customer consumption utilizing HTML & CSS
• Offered email marketing strategies and design to clients
• Performed HTML optimization, a/b testing & reporting across all email clients
• Built corporate brand portal to include visual guidelines, corporate values, and UX components
• Created content (writing/video) for top-of-funnel and middle-of-funnel engagement
• Supported product development through UX/UI design strategy
• Lead/mentored creative team, managed workflow in digital, social, performance, and product marketing

ON THE MOON CREATIVE GROUP    
President/Creative Director
October 2008 – Present

• Maintained long-term client relationships for self-owned business
• Provided creative services for print, digital, and website & management
• Performed copy and content creation for email and social marketing
• Attended photo and video shoots, provided art direction, brand development, product naming and logo design 

COW & THE MOON PAPER CO.
President/Creative Director
October 2008 – October 2013
Maintaining a creative greeting card operation that achieved success in the brick & mortar industry in Canada & the US. Responsible for every aspect of business development including, but not limited to product design & development, press releases, promotion, social media assets and relationship building, order fulfillment, customer service, website development with e-commerce, catalogue development, business procurement & generally having the best time ever!

SWISSMAR IMPORTS
Lead Graphic Designer
October 2005 – March 2007
Creative conception, development and production of all marketing collateral including product catalogues, packaging, trade show & event marketing and advertising. Organizing and executing all product photography. Training and managing junior creatives.

PARETO MARKETING
Graphic Designer/Production Artist
January 2005 – October 2005
Designing and producing of a wide range of marketing assets with an astute focus on direct mail and POP. Branded travel packages and itinerary packages, dieline creation, print production, storyboards for top tier clients including BMO, Bell, Callaway Golf and Shopper’s Drug Mart.

L.A. ADVERTISING
Production Artist
December  2003 – January 2005
Advertising production including large format billboards and sales office signage, brochures, magazine & the big 3 Toronto newspapers, Toronto Star, National Post, Globe & Mail. Dieline production, art production for print & web, magazine production, press approvals. Maintaining network server and digital library.

COMPASS GROUP
Graphic Designer
December 2001 –  December 2003
Designing and producing of all promotional assets including, but not limited to, brochures, posters, manuals and signage. Logo and brand development for new product, as well as maintaining brand integrity for existing sectors and brands. Press approvals, production management, vendor procurement, photo shoot direction & event planning.

ROGERS MEDIA
Graphic Designer
April 2000 – August 2001
Producing a 600+ page, comprehensive corporate travel guide (x2). Maintaining close relationship with art director and executive editor, extensive typography, page layout, advertisement placement and development. Producing files for film and direct to print. Design concepts for trade show, production and editorial design for industry magazine.

ENBRIDGE
Graphic Assistant
June to September 1997 – 1999
Designing marketing assets, including brochures & flyers. Executing bindery functions including folding, stitching, collating and padding. Organizing archives including graphic samples, specs & invoices. Direct observation of plate making and print process, both digital and offset.